{"id":25936,"date":"2025-06-24T16:19:52","date_gmt":"2025-06-24T09:19:52","guid":{"rendered":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/?post_type=product&#038;p=25936"},"modified":"2026-04-17T11:00:47","modified_gmt":"2026-04-17T04:00:47","slug":"9786164263918","status":"publish","type":"product","link":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/","title":{"rendered":"Contemporary Management and Digital Disruption"},"content":{"rendered":"<p>In an era characterized by rapid technological advancement, the key to success lies in the integration of contemporary management practices and digital innovation. This textbook examines innovative strategies that effectively synthesize these elements and provides guidance to assist students in achieving optimal efficiency and adaptability. It explores the most recent theoretical frameworks and empirical insights that will enable organizations to effectively navigate the challenges of digital disruption, ensuring long-term viability and adaptability in a dynamic business environment. This text aims to cultivate the capacity for effective leadership  in fostering adaptability and anticipation in the digital age.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2025\/06\/Contemporary-Management-and-Digital-Disruption.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" type=\"button\">Read sample<\/a><\/p>\n[audio mp3=\"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2025\/06\/092658.mp3\"][\/audio]\n<p>&nbsp;<\/p>\n<p>In an era characterized by rapid technological advancement, the key to success lies in the integration of contemporary management practices and digital innovation. This textbook examines innovative strategies that effectively synthesize these elements and provides guidance to assist students in achieving optimal efficiency and adaptability. It explores the most recent theoretical frameworks and empirical insights that will enable organizations to effectively navigate the challenges of digital disruption, ensuring long-term viability and adaptability in a dynamic business environment. This text aims to cultivate the capacity for effective leadership in fostering adaptability and anticipation in the digital age.<\/p>\n","protected":false},"featured_media":25939,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[121,1020],"product_tag":[1008,1005,1007,1006,1009],"class_list":{"0":"post-25936","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-121","7":"product_cat-recommend","8":"product_tag-attakrai-punpukdee","9":"product_tag-contemporary","10":"product_tag-digital-disruption","11":"product_tag-management","12":"product_tag-1009","13":"product_shipping_class-thaiware","15":"first","16":"instock","17":"sale","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contemporary Management and Digital Disruption - \u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23<\/title>\n<meta name=\"description\" content=\"In an era characterized by rapid technological advancement, the key to success lies in the integration of contemporary management practices and digital innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contemporary Management and Digital Disruption - \u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23\" \/>\n<meta property=\"og:description\" content=\"In an era characterized by rapid technological advancement, the key to success lies in the integration of contemporary management practices and digital innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NU.publishing.house\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T04:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2025\/06\/Contemporary-Management-and-Digital-Disruption.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nu_publishing\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u0e19\u0e32\u0e17\u0e35\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contemporary Management and Digital Disruption - \u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23","description":"In an era characterized by rapid technological advancement, the key to success lies in the integration of contemporary management practices and digital innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/","og_locale":"th_TH","og_type":"article","og_title":"Contemporary Management and Digital Disruption - \u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23","og_description":"In an era characterized by rapid technological advancement, the key to success lies in the integration of contemporary management practices and digital innovation.","og_url":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/","og_site_name":"\u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23","article_publisher":"https:\/\/www.facebook.com\/NU.publishing.house\/","article_modified_time":"2026-04-17T04:00:47+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2025\/06\/Contemporary-Management-and-Digital-Disruption.webp","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@nu_publishing","twitter_misc":{"Est. reading time":"1 \u0e19\u0e32\u0e17\u0e35"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/","url":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/","name":"Contemporary Management and Digital Disruption - \u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23","isPartOf":{"@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/#primaryimage"},"image":{"@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2025\/06\/Contemporary-Management-and-Digital-Disruption.webp","datePublished":"2025-06-24T09:19:52+00:00","dateModified":"2026-04-17T04:00:47+00:00","description":"In an era characterized by rapid technological advancement, the key to success lies in the integration of contemporary management practices and digital innovation.","breadcrumb":{"@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/#breadcrumb"},"inLanguage":"th","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/"]}]},{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/#primaryimage","url":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2025\/06\/Contemporary-Management-and-Digital-Disruption.webp","contentUrl":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2025\/06\/Contemporary-Management-and-Digital-Disruption.webp","width":1080,"height":1080,"caption":"Contemporary Management and Digital Disruption"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product\/9786164263918\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/"},{"@type":"ListItem","position":2,"name":"\u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c","item":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/"},{"@type":"ListItem","position":3,"name":"\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08","item":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/product-category\/%e0%b8%9a%e0%b8%a3%e0%b8%b4%e0%b8%ab%e0%b8%b2%e0%b8%a3%e0%b8%98%e0%b8%b8%e0%b8%a3%e0%b8%81%e0%b8%b4%e0%b8%88\/"},{"@type":"ListItem","position":4,"name":"Contemporary Management and Digital Disruption"}]},{"@type":"WebSite","@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/#website","url":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/","name":"\u0e23\u0e49\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c \u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23","description":"","publisher":{"@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"th"},{"@type":"Organization","@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/#organization","name":"\u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23","url":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/","logo":{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/#\/schema\/logo\/image\/","url":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2023\/11\/logo-2023.svg","contentUrl":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-content\/uploads\/2023\/11\/logo-2023.svg","width":98,"height":98,"caption":"\u0e2a\u0e33\u0e19\u0e31\u0e01\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23"},"image":{"@id":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NU.publishing.house\/","https:\/\/x.com\/nu_publishing","https:\/\/www.instagram.com\/nu_publishing\/"]}]}},"acf":{"authorloop":null,"author":"\u0e23\u0e2d\u0e07\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c \u0e14\u0e23.\u0e2d\u0e23\u0e23\u0e16\u0e44\u0e01\u0e23 \u0e1e\u0e31\u0e19\u0e18\u0e38\u0e4c\u0e20\u0e31\u0e01\u0e14\u0e35","orcid":"https:\/\/orcid.org\/0000-0001-9618-6871","link":"","biography":"\u0e2d\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e20\u0e32\u0e04\u0e27\u0e34\u0e0a\u0e32\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e04\u0e13\u0e30\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e40\u0e28\u0e23\u0e29\u0e10\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23 \u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22\u0e19\u0e40\u0e23\u0e28\u0e27\u0e23","profile_photo":25937,"isbn":"9786164263918","isbn_ebook":"","year":2568,"edition":1,"size":"6 x 9 in","page":"418","hidden_ebook":false,"hidden_shop_other":false,"meb":"","echulabook":"","seed":"","bookcaze":"","shopee":"","lazada":"","chulabook":""},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/product\/25936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/comments?post=25936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/media\/25939"}],"wp:attachment":[{"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/media?parent=25936"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/product_brand?post=25936"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/product_cat?post=25936"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.nupress.grad.nu.ac.th\/shop\/wp-json\/wp\/v2\/product_tag?post=25936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}